Rafiq Ahmed: Molding Aspirations with Clay

For Rafiq Ahmed, pottery is not merely a job—it’s a family heritage handed down through generations in the Chinhat area of Lucknow. Despite carefully crafting every clay pot, his income scarcely met his daily expenses, as his clientele was limited to a small group.

When the Galliyans in Lucknow became involved, Rafiq’s situation improved significantly. The organization assisted him in reaching a larger audience through citywide events, allowing him to showcase his exquisite pottery directly to potential buyers. They additionally instructed him in social media marketing, assisting him in establishing an online presence to connect with additional customers.

Rafiq's earnings increased by more than 120%, enabling him to purchase superior materials and enlarge his workshop. "He expresses, 'My art is rejuvenated.'" Currently, Rafiq’s pottery is valued not only in Lucknow but also by individuals from beyond the city. He now represents how tradition combined with modern tools can generate new possibilities.